Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI

Prompts to Pop Culture: Using AI to Help Coca-Cola Reclaim Cultural Relevance
This blog explores how AI tools were used to develop a full summer brand campaign for Coca-Cola in just hours. From concept to visuals, it showcases how AI can rapidly generate bold, culturally relevant ideas designed for impact and affinity.

The AI Sales Email Grader That Helps You Write to Win
This post shows how I distilled over 50 sales methodologies with ChatGPT and then used Lovable’s no-code platform to build a Sales Email Grader that evaluates outreach and offers feedback. The tool grades your email, and aligns suggestions with proven frameworks like MEDDPICC and Challenger.

Exploring Europe Through Data: Building a Country Comparison Visualization
Explore how a data-driven deep dive into Europe’s democracies, economies, and well-being reveals powerful insights about what makes nations thrive. This post uncovers the hidden connections between freedom, wealth, happiness, and health across the continent.

Art & AI: An Interactive Gallery of 100 Masterpieces
This article highlights how I used ChatGPT to research and rank 100 masterpieces spanning over two millennia and then leveraged Lovable to create a beautiful gallery featuring each artwork’s image, description, and historical context. The end result is a polished, responsive digital experience.

The Tool that Finds the Perfect Sales Methodology for Your GTM Strategy
This post shows how I used ChatGPT to research 50 sales methodologies and then Lovable to build an intuitive, interactive app that recommends the most effective methodology based on factors like industry, deal size and sales cycle.