Sales enablement is a rapidly emerging, but immature function. Many companies are investing in the creation of sales enablement teams, but as they’re so new, there’s a distinct lack of thought leadership, standardised measurement and best practices available. Subsequently, people often (and understandably) struggle to fully grasp the function.

I recently had the pleasure of speaking at Inbound Marketing-Dagen which took place in Oslo, Norway. The event was organised by HubSpot partner agency, MarkedsPartner and I gave a talk on how to plan for sales and marketing success.

I’ve said it before, but it’s worth repeating. I’m privileged to lead sales enablement for HubSpot out of EMEA. Helping our sales teams in Dublin, Ireland to hit quota is challenging, rewarding and lots of fun. We have a world class software as a service (SaaS) sales organisation and it’s my role to partner with them to ensure they succeed.