Ben Cotton
Sales Enablement, SaaS & Growth Blog
Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. SaaS pricing a complex and ongoing process which requires businesses to strike the fine balance between simplicity, while maximising revenue potential.
I recently had the pleasure of speaking at two Grow with HubSpot events which took place in Amsterdam and Helsinki over the space of three action packed days. Grow with HubSpot events are a fantastic way for people to come and learn about inbound marketing and for our sales reps to meet prospective clients and close deals.
Travelling through Bavaria by train on a recent holiday I took the opportunity to read Ogilvy on Advertising by David Ogilvy, an advertising executive widely lauded as the ‘King of Madison Avenue’. For those unfamiliar with Ogilvy’s background, he founded Ogilvy & Mather in 1948 and laid much of the groundwork for the agency to become the success story we know and admire.
On the flight home from a recent holiday to Greece I read From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin. The authors are heavyweights from the world of software as a service (SaaS) and I’m pleased they’ve taken the time to share their revenue lessons and experiences of creating high growth sales engines.
