Social Web Thing Blog:

Publishing & Making a Profit: Insights from the Media Industry

1202519c602edd81995fb0e2cfb875aa Over the past couple of months I’ve bookmarked news articles, blog posts, presentation decks and podcasts from leading figures within the media industry as they set out the long-term vision for their respective publications. Andrew Rashbass at the Economist, Harvard Business Review’s Josh Macht and Ashley Highfield of Johnston Press have spoken about the direction [...]
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‘Ship of Fools: How Stupidity and Corruption Sank the Celtic Tiger’ Review

1202519c602edd81995fb0e2cfb875aa Having been in Ireland for over a year now, mentions of the economic plight are never far away, along with it apportions of blame to numerous figures, mostly notably, politicians, property developers, bankers, regulators and anyone else who gambled – and lost during the Celtic Tiger years. Although, people have differing views on who deserves [...]
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Don’t Be Surprised By the Success of Review Websites

1202519c602edd81995fb0e2cfb875aa Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless of the philosophical argument about whether or not Word of Mouth (WOM) can be classified as paid media, it comes as no surprise to see review [...]
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Can Social Data Predict the London Mayoral Election Winner?

1202519c602edd81995fb0e2cfb875aa On 3 May, millions of Londoners will take to the polls to vote in the London Mayoral elections. For many people, this election campaign has turned into a popularity contest between two great political rivals; present incumbent Boris Johnson and the man he deposed, Ken Livingstone. Although, there are several candidates all vying for the [...]
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Using Big Data to Make Better Business Decisions

1202519c602edd81995fb0e2cfb875aa Not a week passes where we fail to hear about the challenge big data poses, how it can be effectively managed and what organisations can do to leverage it to make more insightful decisions. Big data was traditionally thought of in the context of areas, such as sensor networks, call records, military surveillance, complex scientific research and [...]
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